SEO Basics...At Least I hope it's Basic

This week’s course work on SEO optimization helped me to look a little closer at my website and Google Ad to make sure that I was do everything I can with my keywords and gaining the maximum benefit for my campaign. Again though, I am struggling with feeling like I am missing some prerequisite for this class, or at least vocabulary, to fully understand what I read. I did learn that I want to make sure that my primary keywords are towards the beginning of my ad and to make sure that they correspond to the landing page title. Another thing that I want to change is making sure that my keywords correspond with my images on my website. If I understood right, connecting images helps so that when consumers do an image search my images have a chance of popping up, which ultimately can help with conversions from directing them to my website. Now, the tricky part is making sure I do all the changing steps correctly.

Frustrations

This week has been a very frustrating week. Besides the ROI assignment instructions not being very clear to me, I have been struggling with my website and Google Tag Manager. I installed a plug-in to my website called 'Google Site Kit' which is supposed to automatically connect Google Analytics and the global site tracking code, which it did. I know it did because I verified the code snippet in on my pages view source sections. It also is supposed to install all the tags I want to use on my site. I even checked to see if Google Tag Manager is installed on it, which it is. However, when I try to verify the pages I want to track conversions on, Google Tag Manager doesn't do anything after it connects to my site. I have searched and searched for YouTube videos on how to fix this problem but I am not coming up with any luck. I believe I have the snippet codes on my site, but still no luck on the conversions being verified on Google Ads. I guess this is like life, frustrations and all.

Quality & Relevance

This week as we worked on understanding Relevance and Quality Scores pertaining to our Googles Ads Campaign, and how to analyze and raise them, I couldn't help think about it in life in general. If we are low in life, attitude, spirituality, etc. it would do us well to re-evaluate where we are in life and how to fix the problem areas we marked as "low" scoring. For example, if we are feeling poor in spirit we can get up and serve. It doesn't have to be a huge act of service; it can be as simple as making your child’s bed. If we feel that we are lacking in Spirituality and we noticed we haven't been praying or reading our scriptures like we should be we can slowly implement changes in our lives to get us where we want to be. While simple evaluations are helpful, and can make a huge impact and difference in our lives, we have to be willing to put forth the effort to make the changes as well. The same goes for our businesses too 😊

Google Ads

This week was easy in course load, but hard in the Google Ads Campaign. I must have written and re-written my headlines and descriptions several different times. I would think, "ah, I got it this time" only to think about it while making dinner or picking kids up from school and then coming home to change it because it didn't fit or feel right. Now that I think I have it, I hope that what I have done is put myself in my potential customers seat and picked the keywords they would use when looking for help on the internet. I also felt a little amazed at the prospect that this class is half way over and has helped me tremendously already with building my website, which is making my sisters and I feel like we are in a great starting place to help families that are really needing some support in the gray areas of the world.