SEO Basics...At Least I hope it's Basic

This week’s course work on SEO optimization helped me to look a little closer at my website and Google Ad to make sure that I was do everything I can with my keywords and gaining the maximum benefit for my campaign. Again though, I am struggling with feeling like I am missing some prerequisite for this class, or at least vocabulary, to fully understand what I read. I did learn that I want to make sure that my primary keywords are towards the beginning of my ad and to make sure that they correspond to the landing page title. Another thing that I want to change is making sure that my keywords correspond with my images on my website. If I understood right, connecting images helps so that when consumers do an image search my images have a chance of popping up, which ultimately can help with conversions from directing them to my website. Now, the tricky part is making sure I do all the changing steps correctly.